"Warner Bros. Consumer Products and Safeway, Inc. have teamed up to create a better-for-you line of food products for children, uniting flavor and nutrition with the iconic Looney Tunes characters. The line includes categories such as breakfast foods, portable meals, dairy, snacks and beverages. Each product will feature such world-renowned Looney Tunes characters as Bugs Bunny, Tweety, Taz, Sylvester, Wile E. Coyote, Roadrunner, Marvin the Martian and Daffy Duck, who serve as ‘Mother’s Helper,’ making it easy for moms to spot better-for-you food and beverage items for their kids that taste great.
Statistics on Childhood Obesity:
Obesity is a growing problem among our children nationwide, which, if not addressed, can lead to severe health issues in adulthood. As parents, teaching healthy eating habits and educating our children on how to choose to eat healthy is one of the best habits you can instill in your kids.
o According to a 2009 study, almost 1 in 5 American 4-year-olds is obese – that’s more than half a million 4-year-olds.
o The number of overweight and obese children (10 to 17 years old) is at or above 30 percent in 30 states.
o Research has also shown that overweight and obese children generally go on to become obese adults, with all the chronic, weight-related health issues that involves, such as heart disease, diabetes, and high blood pressure.
About Warner Bros. / Safeway program:
Warner Bros. Consumer Products has partnered exclusively with Safeway to offer better eating choices for kids: the Eating Right Kids food and beverage line that features the beloved Looney Tunes characters.
o The line is an offshoot of Safeway’s Eating Right line for adults. Warner Bros. Consumer Products’ and Safeway’s Eating Right Kids initiative was highlighted by the Federal Trade Commission for its ability to have a positive impact on childhood obesity.
o The Eating Right Kids Food Line featuring the Looney Tunes Characters offer more than 60 items across 18 categories including breakfast foods, produce, portable meals, dairy, snacks, beverages and frozen entrees. The line is available at more than 1700 Safeway locations throughout the U.S. and Canada.
o The Eating Right Kids line featuring the Looney Tunes Characters available at Safeway stores has been formulated to standards based on the most recent dietary recommendations and regulations from several federal and state agencies.
Looney Tunes Eat Right Kids Program is featured on Momlogic starting August 24th and will feature an Eating Right blog from Haylie Pomroy to showcase healthy recipes, expert tips and the Looney Tunes Eating Right product recommendation to help moms save prep time when creating healthy menus and school lunches."
Some struggles in getting my children to eat right stem from being out and about. When we are on the road, running errands, or hanging out at our families houses, there are always sweet treats and convenience foods that I just don't want my boys to have. It seems like everyday treats show up and every time I say no to my kids my husband finds a way to say yes!
What are some challenges that you are facing with getting your child to eat right?
What are your favorite ways to get kids to eat their fruits and veggies?
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